Fok niet met mij
I made this fictional campaign to adress the overcrowded animalshelters and the ongoing breeding of dogs. The design shows origamishapes of different dogbreeds. They overlap each other to emphasize the overpopulation of dogs because of the breeding. The payoff ‘Fok niet met mij!’ has a double meaning: in Dutch it both means 'enough is enough' and 'stop the breeding'.